EXPERIENCE

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The State University of New York at Farmingdale College | APR 2014 - PRESENT

ASSOCIATE CREATIVE DIRECTOR

Marketing & Communications

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Results-driven associate creative director with a proven track record of delivering successful integrated marketing campaigns. Proven ability to conceive, develop, and execute innovative campaigns across multiple channels, resulting in increased brand awareness and customer engagement. 

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• Develop and execute multifaceted communication and marketing strategies for internal and external audiences, resulting in an increase in brand awareness and engagement. 

• Expertise in developing and implementing sophisticated digital media strategies, resulting in improved engagement and ROI for communications initiatives. 

• Collaborate effectively with leadership, external partners, and internal teams to drive strategic initiatives. 

• Conceptualized and created all digital graphics and visual assets for the FSCNow magazine microsite, an accompanying online destination offering curated multimedia content and enhanced reader engagement opportunities, each year since the magazine’s inception seven years ago. 

 

Achievements 

• Increased brand awareness by 30% and user engagement by 25% through integrated digital marketing campaigns. 

• Directed end-to-end production of an annual magazine from conceptualization to distribution, leading an editorial team to develop compelling content, overseeing creative development and design, managing workflows to meet deadlines, building vendor partnerships for printing/distribution, and launching a complementary microsite, increasing readership by over 400%. 

• Pioneered a custom website dashboard identifying users by their email addresses and providing custom content, including targeted communication graphics, curated links, campus calendar, and college newsfeed resulting in an annual click rate of over one million. 

• Designed an end-to-end event management system enabling CMS content contributors to create customized event pages that automatically populate calendars, generate printable flyers, and populate individual page event feeds, increasing event exposure by 30%. 

• Developed and implemented social media graphic campaign brand standards and templates, leading to a 50% improvement in brand consistency and recognition on social platforms. 

• Led college environmental branding initiatives from concept through production, including large-scale wall murals, indoor/ outdoor installation graphics, wayfinding signage, and other campus branding elements, increasing the visibility of the college brand across all locations by 30%. 

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ASSISTANT CREATIVE DIRECTOR

Marketing & Communications

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• Served as design and project lead of the college’s award-winning magazine, FSCNow. Developed story lists, and coordinated and managed writers, photographers, videographers, and production vendors. Art-directed photo shoots, video production, and integration of the supporting microsite. 

• Led an award-winning web team of project managers, web developers, photographers, videographers, and designers in the redesign of the college website, integrating the latest SEO, cybersecurity, and accessibility. 

• Innovated and advanced the creative direction for Farmingdale State College to ensure visual presence is clear, compelling, and consistent across all channels and throughout a wide range of communication media of all programs, resources, events, and offices.

• Worked closely with marketing and communication partners on campaign graphics and content that educate, inform, and inspire through establishing creative direction, visual storytelling, typography, layout, and design. 

• Developed and implemented social media graphic campaign brand standards and templates to create brand consistency on the post and account level. 

• Art directed and provided creative support for campus photo shoots and video production.  

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GRAPHIC DESIGN MANAGER

Institutional Advancement

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• Created a variety of marketing materials, including webpages, email graphics, icon system development, acceptance packages, orientation promotional items, brochures, posters, newspaper advertisements, magazine designs, and annual reports. 

• Developed website and social media graphics promoting the college and student events. 

• Managed and designed the production of the President’s annual report.

• Designed and implemented PowerPoint template branding standards for university-wide presentations, ensuring a consistent and professional visual representation across all campus communications. 

Committees

Public Art Task Force, Tobacco Policy Committee, Accepted Student Day Committee, Commencement Committee, Student Achievement Award for Excellence Committee

 

Board

SUNY Graphic and Multimedia Design Advisory Board

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Ru Jurow Design | MAY 1993 - PRESENT

FREELANCE MARKETING CONSULTANT

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Partner with clients to design and execute marketing strategies that meet client objectives. Develop, design, and manage print and online marketing campaigns to drive brand awareness. 

• Develop effective social media campaigns utilizing a strategic approach, creativity, and a deep understanding of the target audience.  

• Craft compelling identity and branding systems tailored to meet diverse client needs, ensuring brand cohesiveness and impactful visual representation. 

• Art direct photo and video shoots. 

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Clients

Nelson DeMille, Congressman Steve Israel, The Bay Terrace, Cord Meyer Development, Farrel Fritz, Long Island Yacht Club, PSEG Long Island, PSE&G

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Super Enterprises | JUL 2007 - AUG 2012

GRAPHIC COORDINATOR

 

Managed and created branding and collateral graphics for B2B and B2C campaigns contributing to a 20% increase in brand visibility and recognition. Created annual marketing presentation materials, including themed email invitations, web banners, ads, and presentation graphics. Collaborated on social media marketing strategies and oversaw the creation and implementation of graphic support materials. Managed freelance designers and production schedules. 

• Created annual marketing presentation materials, including web banners and ads, leading to a 25% increase in event attendance. 

• Collaborated on social media marketing strategies and supervised graphic support materials, resulting in a 30% increase in social media followers. 

• Directed and managed freelance designers and production schedules, achieving a 50% improvement in project delivery timelines. 

 

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Synthesis LLP | APR 2000 - FEB 2002

ART DIRECTOR/WEB DESIGNER

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Developed graphic design division servicing internal and external clientele in a variety of print and web communications. Created presentation materials for architectural, urban planning, and interior design proposals.

 

• Developed a graphic design division servicing internal and external clientele, resulting in a 40% increase in revenue from design services. 

• Designed and created a comprehensive 140-page website, receiving positive feedback on visual appeal and a 25% increase in website traffic. 

• Coordinated production with printers, service bureaus, and internet providers, ensuring timely delivery and saving 20% in production costs. 

• Interacted directly with clients, providing effective communication solutions and receiving a 95% satisfaction rating on client surveys. 

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Gourmet Award Foods | MAR 1999 - APR 2000

ART DIRECTOR/WEB DESIGNER

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Responsible for all graphic design projects within the company.

• Balanced large-scale design projects daily.

• Developed and performed on-site digital photography services.

• Responsible for direct customer contact and relations.

• Managed purchasing of materials and licensing of printing services.

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Transaero | APR 1994 - NOV 1998

ART DIRECTOR/WEB DESIGNER

 

Developed internal Graphic Design Department.

• Constructed and maintained a corporate website.

• Developed and maintained company-wide Internet services.

• Supervised photoshoots.

• Attended on-site press checks.

• Managed purchasing of materials and licensing of printing services